Go-to-Market Data Architects
From reporting and attribution to custom integrations and platform administration we help you get more out of your technology and drive business growth.
What sets us apart?
Like many of the marketing operations experts out there, we help you get more out of your Marketing Automation and CRM tools. However, our particular focus is on building solutions that cut across multiple tools and integrating data from numerous sources into cohesive models that help you understand your business more fully and execute sophisticated campaigns across channels.
Data Engineering
Architecture, Custom Tracking Code, and the expertise to stitch together data from disparate sources and destinations across your tech stack.
Attribution & Reporting
In-Platform and/or SQL reporting to construct a unified view of your customer journey, tying initial visits to closed won opportunities and in-product activity.
Data Activation
Access Product Usage data inside your CRM, construct email audiences using impression data pulled from LinkedIn Ads, and build unified preference centers that cut across all your messaging tools — if you have a vision for actioning on your data, we can help you build it.
Past Projects
Healthcare Company: HubSpot Custom Event Tracking
Built out custom events to gauge the impact of a new site directory on deal creation and pipeline performance, funneling user activity into HubSpot and tying it into the customer journey.
SMB Bank: Custom Marketo<>Iterable Integration
Integrated on-site form submissions in Marketo with custom email campaigns within Iterable using Segment and webhooks, enabling complex email journeys and audience management across platforms.
B2B SaaS Startup: Segment Implementation
Developed and deployed a comprehensive tracking plan for on-site activity across the Marketing and Product sites, including all events and identity resolution across all subdomains.
B2B SaaS Startup: Offline Ad Conversion Tracking
Constructed a custom integration between Salesforce, GA4, and Google Ads using Google Measurement Protocol and Marketo Webhooks to send offline conversion events (MQLs, Opportunity Creation, and Closed Won Opportunities), enabling auto-optimization toward down-funnel results and true Return On Ad Spend (ROAS) reporting.
Connected TV Startup: Full-Funnel & Campaign Impact Reporting
Using data from Salesforce and HubSpot, constructed a custom data model in Snowflake to power a full-funnel dashboard within Looker Data Studio, unifying source information and activity across Leads, Contacts, Opportunities, and Campaigns in order to inform Marketing activities and investments.
Real Estate FinTech Startup: TAM Analysis & Data Enrichment Plan
Developed custom Python scripts to access data within a complex database (ALN) and used SQL to analyze the resulting exports, measuring penetration into the overall market with data from HubSpot and gauging the potential impact of partnering with different technology vendors in the space using technographics.
System Expertise
- Marketing Automation: HubSpot, Marketo
- CRM: Salesforce, HubSpot, and additional speciality CRMs
- Customer Data Platforms: Segment, PostHog
- Data Stack: Snowflake, BigQuery, FiveTran, Census, etc.
- BI Tools: Looker Data Studio, Tableau
About
NetSpinner was founded by Jack Segal and Samantha Wendland in 2019. In our work as Marketing Technology Consultants, we’ve realized that often the kinds of problems marketers encounter within tools like HubSpot, Marketo, and Salesforce are the result of fundamental architectural issues rooted in the way these systems are connected. Tackling those problems directly required us to dig more deeply into the data infrastructure that undergirded the platforms themselves, leading us to the work of data engineering, CDPs, and data warehouses. We’ve found that our shared background in Marketing enables us to execute high-impact projects at that level that ripple throughout the organization’s systems, enabling teams to launch campaigns and report on metrics that would otherwise be impossible.